“How to Communicate Science To Target Audiences (And Get Them To Pay Attention)”
Science "on the shelf" is a lot less useful than science "in action". But for science to inform policies, affect decisions, and influence opinions, scientists must be able to communicate effectively to diverse audiences. This two-part session will focus on communicating key scientific findings to target audiences. In Part 1, Austin Brown and Hannah Safford of the UC Davis Policy Institute for Energy, Environment, and the Economy will discuss best practices for making science clear, compelling, and accessible for knowledgeable (but non-scientific) audiences. Special attention will be given to the role of two page "policy briefs" in bridging the research-practitioner gap. In Part 2, Sallie Poggi and Melissa Blouin of the UC Davis Office of Strategic Communications, will explain strategies for increasing the visibility of scientific research using both social media and traditional media. Topics will include effective use of Twitter and LinkedIn to amplify research among professional networks, the value of op-eds, and resources that Strategic Communications offers to help promote your work.
- Austin Brown, Executive Director, UC Davis Policy Institute for Energy, Environment, and the Economy
- Hannah Safford, Researcher, UC Davis Policy Institute for Energy, Environment, and the Economy
- Melissa Lutz Blouin, Director of News and Media Relations, UC Davis Office of Strategic Communications
- Sallie Poggi, Director of Social Media, UC Davis Office of Strategic Communications