New Sensory Immersive Room at UC Davis Simulates Real-Life Environments for Product Testing
Space Features 360-Degree Video Experience With Variable Sounds, Smells and Air Conditions
"What makes a cup of coffee or an energy bar enjoyable is usually more than just the taste. The surrounding environment may also influence the experience.
With that in mind, the Department of Food Science and Technology at the University of California, Davis, has constructed a new multisensory immersive room that can be used for product development, innovation and research."