Tools and Resources for Communicating with Public Audiences
From social media and graphic design to videography and web design, there are tons of free and low-cost resources that can help you engage with public audiences, share your expertise outside the university setting, and create meaningful public impact. Check out the different topic areas below for more information. Do you know of a communications-related resource we should add to the evolving collection? Let us know! Did you browse the information below and want to brainstorm a project? Send us an email or sign-up for a 30-minute consultation with Public Scholarship and Engagement staff.
Graphic Design
Graphic design combines images, words, and art to convey information and ideas, helping to evoke emotions in your audience, provide stronger examples for your message and so much more. There are myriad tools and resources you can use to enhance your visual communication.
Social Media
Social media is just one tool that can help you amplify your message and reach broader audiences — but it's important to do it well. If you're a social media maven or just getting started, there are best practices and UC Davis branding guidelines to keep in mind, and a community of social media managers that can answer any questions.
Videography and Video Editing
Videos can be a really powerful way to express ideas or thoughts, help audiences visualize complex research or share more about the work you do and who it impacts. Whether you have a budget or not, whether you have experience filming and editing or not, there are resources on campus and beyond that can help you tell your story.
Web Development and Design
A good website makes it easy for people to find you, discover what you do, and answer questions they may have about you. That's why information architecture, design and accessibility are so important. Whether you have the basics down or have never built a website before, there are tools for any level and experts on campus that can help.